Content Marketing

Copywriting - writing content that sells for marketing, landing pages, advertising

8 resources

Copywriting - writing content that sells for marketing, landing pages, advertising

• Website Headlime - Write better marketing copy faster with AI
• Article How to tell if your landing page copy is not working (and how to fix it)
• Website Scalenut - AI Powered Content Research & Copywriting Platform
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Content Marketing

22 resources

a collection of articles and videos looking at how businesses can use content marketing to generate customer leads

• Article Content-driven growth - Lenny's Newsletter
• Article To raise a fund, this agtech outfit built a content company first – TechCrunch
• Article How Businesses Can Best Use Content Marketing to Generate Leads | Kellogg School of Management
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Content Marketing and Storytelling

3 resources

Content Marketing and Storytelling. A collection of resources about crafting compelling narratives, building authentic brand connections...

• Article Breaking through with meaningful content marketing in the age of storytelling - Marketing Land
• Article Technical Experts Need to Get Better at Telling Stories | Harvard Business Review
• Article How Podcasts Became a Seductive—and Sometimes Slippery—Mode of Storytelling  | The New Yorker

Native Advertising and Journalism

2 resources

a collection of articles and videos about Native Advertising and Journalism

• Video Native Advertising: Last Week Tonight with John Oliver (HBO)
• Article Something doesn’t add up about America’s advertising market - The Economist | Schumpeter

Journalism and Language (Writing, Grammar, etc)

1 resource

a collection of articles and videos about Journalism and Language

• Article The weasel voice in journalism - The Economist

Sales, Marketing and AI in the Workplace

10 resources (1 more when logged in)

a collection of articles about AI (artificial intelligence and machine learning applications) in the workplace

• Article Clearbit Raises $2M in Seed Funding |FinSMEs
• Website Jasper - Marketing AI
• Article Inside Salesforce’s Quest to Bring Artificial Intelligence to Everyone || Wired
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