what metrics should you use to measure growth?
Suhail Doshi, founder of YC alumnus Mixpanel and a world-class expert on measurement, details how startups should think about discovering the impor...
This calculator will help you determine your startups' growth ceiling. It calculates the CAC and LTV metrics and the growth rates needed to reach t...
GMV retention is the one of the most predictive metrics of success for a marketplace business, but most founders don't track it. Here's what it is,...
We have the privilege of meeting with thousands of entrepreneurs every year, and in the course of those discussions are presented with all kinds of...
By Mike Kreaden, who has helped hundreds of startups get to market during his 14 years at Salesforce. Check out what he’s doing at startups.salesfo...
Conversion optimization for mobile apps is getting more sophisticated. At first, click through rate was key. Then we became more performance-orient...
By Benton Nilson, LeadGenius "How fast are your qualified leads turning into closed deals? It’s a deceptively simple question. When measu...
Without a definitive plan and understanding of the fundamentals, your mobile app analytics will get complicated quickly. Here's how to get started....
When I was CEO at EchoSign, I made a big strategic error in Year 1. I set an insane plan of going from $0m to $2m in ARR in our first 12 months in
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When assessing a social app’s potential, what does “good” look like, anyway? The most important metrics—and benchmarks to aspire to—according to th...
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