Marketing for Entrepreneurs and EdTech Startups

Growth Metrics for Tech Startups

15 resources (2 more when logged in)

what metrics should you use to measure growth?

• Article Growth Guide: How to Set Up, Staff and Scale a Growth Program
• Podcast The Basics of Growth — User Acquisition – a16z Podcast
• Article Lessons from Spotify – Stratechery
• View all 17 resources

Rapid Prototyping

11 resources (4 more when logged in)

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article A 4-step Guide To Validate Your Product Idea Without Investing In Development
• Article Why You Should Start Prototyping—Right Now
• Article Building Backstage Capital Cover
• View all 15 resources

Marketing Strategy: Category creation

7 resources

a collection of articles about category creation (strategy for marketing)

• Article The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz
• Book Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
• Article The One Who Defines the Category Wins the Category - Craft Ventures - Medium
• View all 7 resources

Marketing Strategy

4 resources

Marketing Strategy

• Video A Plan Is Not a Strategy
• Podcast Creating a Category, from Pricing to Positioning – a16z Podcast
• Book The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
• View all 4 resources

Getting your First Customers

11 resources

For new startup entrepreneurs, getting your first few customers is hard work. Here is a collection of articles, videos and resources loo...

• Article Getting Your First 10 Customers
• Article How To Sell Your SaaS Product To A SaaS LTD Community | kenmoo.me
• Article How to Get Your First 100k (Active) Users
• View all 11 resources

Product Design - Which Feature to build Next?

3 resources (2 more when logged in)

A collection of articles, videos and resources to help design products that customers will love...

• Article The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product
• Video How to Find Product Market Fit - CS183F
• Article Getting Your First 10 Customers
• View all 5 resources

Edtech marketing: content, emails and events

2 resources (1 more when logged in)

A collection of articles related to Ed-Tech marketing: content, emails and events

• Article How to Attract a Loyal Learning Audience, Even on a Tight Budget
• Article How to Organize a Study Group/ Book Club/ Online Group/ Event — Stephanie Hurlburt

Entrepreneurship: use ads to validate your ideas Before Building a Prototyping

8 resources (1 more when logged in)

Entrepreneurship: use ads to validate your ideas Before Building a Prototyping

• Article How to Validate Your Idea for $10 With Facebook Ads
• Article Validate your product: 19 market testing and market validation tactics (plus 7 tools for validating)
• Video How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect
• View all 9 resources

Tools for Rapid Prototyping - Wireframing, Sketching, Paper Prototypes, Mockups

16 resources (1 more when logged in)

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Website Welcome to InVision Studio - InVision
• Website Hotjar: Website Heatmaps & Behavior Analytics Tools
• Article Stop Talking and Start Sketching: A Guide to Paper Prototyping. || Marvel
• View all 17 resources

Subscription Business Model and Pricing Strategies for Startups

9 resources (1 more when logged in)

a collection of articles about the Subscription Business Model and Pricing Strategies for Startups

• Article Why Lyft Is Trying to Become the Next Subscription Business | WIRED
• Article Drivers Can Get Porsches on Demand With a $2,000-a-Month Subscription
• Article New York Times Co. Subscription Revenue Surpassed $1 Billion in 2017 - The New York Times
• View all 10 resources

Design, Startups, and the Importance to Talking to Customers

2 resources

a collection of articles and videos about Design, Startups, and the Importance to Talking to Customers

• Video Lecture 7 - How to Build Products Users Love (Kevin Hale) - YC Startup School
• Article Three Sales Mistakes Software Engineers Make

What to measure? - Growth Metrics for Tech Startups

11 resources (4 more when logged in)

what metrics should you use to measure growth?

• Video How to Measure Your Product - Suhail Doshi from MixPanel || YC
• Website SaaS Calculator - metrics
• Article Leaky Bucket or Layer Cake? Why You Can't Ignore GMV Retention | a16z Future
• View all 15 resources

EdTech marketing

0 resources (3 more when logged in)

A collection of articles related to EdTech marketing

Sketch app - Tool for Rapid Prototyping - Wireframing, Sketching, Paper Prototypes, Mockups

3 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article Sketch raises $20m in Series A funding from Benchmark
• Website Sketch - Download Sketch
• Website Platforma Web Wireframe Kit

Wireframing and Rapid Prototyping

3 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article How developers and tech founders can turn their ideas into UI design
• Website Balsamiq. Rapid, effective and fun wireframing software. | Balsamiq
• Article The modern web design process

Tutoring Students - companies and resources

13 resources (1 more when logged in)

a collection of articles and resources about the growing tutor business

• Article Paper - Raises $270M Series D round to Make 24/7 Academic Support tutoring the Standard in All Schools
• Website Preply - Online language tutors
• Website Wyzant: Find Private Tutors at Affordable Prices, In-Person & Online
• View all 14 resources

MVP - minimum viable products and rapid prototyping

4 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products) | First Round Review
• Article I use these 8 tools to build MVP for my clients – Medium
• Article A Minimum Viable Product Is Not a Product, It’s a Process – Y Combinator
• View all 4 resources

Copywriting - writing content that sells for marketing, landing pages, advertising

8 resources

Copywriting - writing content that sells for marketing, landing pages, advertising

• Website Headlime - Write better marketing copy faster with AI
• Article How to tell if your landing page copy is not working (and how to fix it)
• Website Scalenut - AI Powered Content Research & Copywriting Platform
• View all 8 resources

Unit Economics - Growth Metrics for Tech Startups - What to measure?

3 resources (1 more when logged in)

Unit Economics - Growth Metrics for Tech Startups - What to measure?

• Article What Are Unit Economics and Why Are They Important?
• Article Unit Economics - Sam Altman
• Article Why understanding unit economics is important to your business | Klipfolio.com
• View all 4 resources

Customer feedback and Product Design - Which Feature to build Next?

6 resources (1 more when logged in)

Customer feedback and Product Design - Which Feature to build Next?

• Website Canny: Customer Feedback Management Tool
• Book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
• Website User Interviews (website) - The User Research Recruiting Platform for Teams
• View all 7 resources

Exponential growth curves - Metrics for Tech Startups

2 resources

what metrics should you use to measure growth?

• Article From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy | First Round Review
• Article Exponential curves feel gradual and then sudden – cdixon blog

Ed-tech Startup “Varsity Tutors”, and the online Tutoring market

4 resources

Ed-tech Startup “Varsity Tutors”, and the online Tutoring market

• Article More Big Bucks for Tutoring Companies: Varsity Tutors Raises $50M in Series C Funding | EdSurge News
• Article Varsity Tutors Announces On-Demand Tutoring Now Available in Every U.S. Middle and High School Subject
• Article Varsity Tutors acquires Veritas Prep to expand into live online classes – TechCrunch
• View all 4 resources

design Sprint - Rapid Prototyping

2 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article The Design Sprint — GV
• Article Agile Sprint Planning for Product Management | Aha!

Affiliate Marketing - tools, resources

5 resources

Affiliate Marketing - tools, resources A collection of resources about Affiliate Marketing, designed to provide comprehensive insights...

• Website Global Affiliate Marketing Network | Awin
• Website Rakuten Advertising - Affiliate Marketing Services
• Website CJ - affiliate marketing (previously known as “commission junction”)
• View all 5 resources

Affiliate Marketing - tips, suggestions

1 resource

Affiliate Marketing - tips, suggestions

• Article Discussion: Any advice for launching an affiliate programme for SaaS product?

Sales, Marketing and AI in the Workplace

10 resources (1 more when logged in)

a collection of articles about AI (artificial intelligence and machine learning applications) in the workplace

• Article Clearbit Raises $2M in Seed Funding |FinSMEs
• Website Jasper - Marketing AI
• Article Inside Salesforce’s Quest to Bring Artificial Intelligence to Everyone || Wired
• View all 11 resources