SaaS marketing and sales

SaaS Pricing Strategies

13 resources

Software as a Service (SaaS) pricing strategies for startup entrepreneurs

• Article SaaS Pricing: Lessons from 4 Pricing Changes
• Article Freemium vs free trial: Where do you stand?
• Article Free vs paid features – finding that sweet spot
• View all 13 resources

Freemium sales model for SaaS businesses

7 resources (1 more when logged in)

popular articles and videos: Freemium sales model for SaaS businesses

• Article Why You Need 50 Million Active Users for Freemium to Actually Work – SaaStr
• Article Freemium vs free trial: Where do you stand?
• Article Free vs paid features – finding that sweet spot
• View all 8 resources

Sales documents for SaaS business

4 resources

A collection of templates and documents for SAAS, software as a service business models

• Article YC: SALES AGREEMENT (SAAS)
• Article Stripe: Atlas Guide to Transactions and Agreements
• Article The Handshake Deal Protocol - YCombinator
• View all 4 resources

Growth Metrics for Tech Startups

15 resources (2 more when logged in)

what metrics should you use to measure growth?

• Article Growth Guide: How to Set Up, Staff and Scale a Growth Program
• Podcast The Basics of Growth — User Acquisition – a16z Podcast
• Article Lessons from Spotify – Stratechery
• View all 17 resources

Sales, Marketing for Startups

28 resources (4 more when logged in)

tips suggestions for marketing and sales (for entrepreneurs)

• Article Getting Your First 10 Customers
• Video After Closing 4000+ Sales, I Discovered a New Method to Close Deals Faster
• Article How to Get Your First 100k (Active) Users
• View all 32 resources

Email Newsletter Marketing

12 resources (1 more when logged in)

tips and suggestions for email marketing

• Article A much improved newsletter sign up flow
• Article Stripe Atlas: Email marketing for e-commerce
• Article Don't Design Your Emails
• View all 13 resources

Product Design - Which Feature to build Next?

3 resources (2 more when logged in)

A collection of articles, videos and resources to help design products that customers will love...

• Article The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product
• Video How to Find Product Market Fit - CS183F
• Article Getting Your First 10 Customers
• View all 5 resources

Customer feedback and Product Design - Which Feature to build Next?

6 resources (1 more when logged in)

Customer feedback and Product Design - Which Feature to build Next?

• Website Canny: Customer Feedback Management Tool
• Book What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services
• Website User Interviews (website) - The User Research Recruiting Platform for Teams
• View all 7 resources

Video Games and Freemium model

5 resources

a collection about Video Games and Freemium model

• Video How free games are designed to make money - Vox
• Article Hooked: how slot-machines are designed to be addictive
• Article Nir Eyal: The Psychology of Building Addictive Products
• View all 5 resources

Marketing Plans for Fundraising (Startups)

2 resources (1 more when logged in)

a collection about Marketing Plans for Fundraising (Startups)

• Article How to Create a Marketing Plan - Entrepreneur.com
• Article How Our 10-Person Marketing Team Spends Money Each Month || Buffer

Entrepreneurship: use ads to validate your ideas Before Building a Prototyping

8 resources (1 more when logged in)

Entrepreneurship: use ads to validate your ideas Before Building a Prototyping

• Article How to Validate Your Idea for $10 With Facebook Ads
• Article Validate your product: 19 market testing and market validation tactics (plus 7 tools for validating)
• Video How Liquid Death's Founder Started A $700 Million Water Brand | Founder Effect
• View all 9 resources

PR and Sales, Marketing for Startups

2 resources

a collection of articles and videos about doing PR (press relations) for Sales, Marketing of startups

• Video PR + Content for Growth by Kat Mañalac and Craig Cannon
• Video How to Think About PR - CS183F

Marketing Strategy: Category creation

7 resources

a collection of articles about category creation (strategy for marketing)

• Article The Great Game of Risk Played in Category Creation, and Why the Winning Strategy is Aggression by @ttunguz
• Book Zero to One: Notes on Startups, or How to Build the Future by Peter Thiel
• Article The One Who Defines the Category Wins the Category - Craft Ventures - Medium
• View all 7 resources

Marketing Strategy

4 resources

Marketing Strategy

• Video A Plan Is Not a Strategy
• Podcast Creating a Category, from Pricing to Positioning – a16z Podcast
• Book The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk by Al Ries
• View all 4 resources

Clever - edtech app store for K-12

9 resources

single sign-on to make it easier for schools to manage their various edtech accounts

• Article Kahoot Acquires Clever for $500M, Hoping to Expand Its Presence in the U.S. | EdSurge
• Article Take Two: Clever’s Newest Effort to Help Teachers Try Before They Buy Edtech
• Article Clever Badges - The easiest way to log in
• View all 9 resources

Design, Startups, and the Importance to Talking to Customers

2 resources

a collection of articles and videos about Design, Startups, and the Importance to Talking to Customers

• Video Lecture 7 - How to Build Products Users Love (Kevin Hale) - YC Startup School
• Article Three Sales Mistakes Software Engineers Make

What to measure? - Growth Metrics for Tech Startups

11 resources (4 more when logged in)

what metrics should you use to measure growth?

• Video How to Measure Your Product - Suhail Doshi from MixPanel || YC
• Website SaaS Calculator - metrics
• Article Leaky Bucket or Layer Cake? Why You Can't Ignore GMV Retention | a16z Future
• View all 15 resources

Landing Pages (websites) for Sales, Marketing - tools, resources

15 resources (1 more when logged in)

Landing Pages (websites) for Sales, Marketing - tools, resources

• Website Webflow - Responsive web design tool, CMS, and hosting platform
• Website Supahero - Website hero section library
• Website Framer: Create a professional website, free. No code website builder loved by designers.
• View all 16 resources

Create Landing Pages - for coders, website developers - tools, resources, shortcuts

9 resources

if you know how to code, here are some tools, resources, shortcuts for creating Landing Pages

• Article Tailwind CSS - Rapidly build modern websites without ever leaving your HTML.
• Website BentoGrids - design inspiration portfolio
• Website Mobbin — UI & UX design inspiration for mobile & web apps
• View all 9 resources

How to build effective Landing Pages (websites) for Sales, Marketing - inspiration, suggestions

7 resources

How to build effective Landing Pages (websites) for Sales, Marketing - inspiration, suggestions

• Website One Page Love - One Page Website Inspiration and Templates
• Website BentoGrids - design inspiration portfolio
• Website Supahero - Website hero section library
• View all 7 resources

Do things that Don't Scale - YC advice for getting started with your (tech) Startup

4 resources

a collection of articles and videos about "doing things that Don't Scale" (YC advice) - Getting started with your (tech) Startup

• Article Do Things that Don't Scale | YCombinator. Paul Graham's essay
• Podcast Scratch Your Own Itch (Replay)
• Video YC How to Start a Startup - Lecture 8 - How to Get Started, Doing Things that Don't Scale - Door Dash
• View all 4 resources

Salesforce: CRM and Sales Software as a Service

9 resources

A collection of resources about Salesforce: CRM and Sales Software as a Service. This collection offers an in-depth exploration of Salesf...

• Article How Salesforce became Silicon Valley's best late-stage tech investor
• Video Marc Benioff’s Race to One Billion AI Agents | Bloomberg. The Circuit
• Article Salesforce.com: The Software and the Story | Inc.com
• View all 9 resources

Paid Acquisition - Using google advertising for Sales, Marketing of Startups

4 resources (1 more when logged in)

a collection of articles and resources about using Paid Acquisition for Sales, Marketing for Startups

• Article We Wasted $50K on Google Ads So You Don't Have To – Indie Hackers
• Article Don't Pay to Acquire Your First Users · Kapwing Blog
• Article How startups die from their addiction to paid marketing - andrewchen
• View all 5 resources

Tools for Rapid Prototyping - Wireframing, Sketching, Paper Prototypes, Mockups

16 resources (1 more when logged in)

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Website Welcome to InVision Studio - InVision
• Website Hotjar: Website Heatmaps & Behavior Analytics Tools
• Article Stop Talking and Start Sketching: A Guide to Paper Prototyping. || Marvel
• View all 17 resources

Product Marketing - for Startups

4 resources

a collection of articles from leading thinkers about Product Marketing - for Startups

• Article Why A Product Marketing Strategy Is Always Necessary [2018] - Intercom
• Article Product Marketing: 9 Core Functions [+ definition]
• Article Prioritizing product announcements in a SaaS world - Inside Intercom
• View all 4 resources

SaaS and Enterprise Sales - for Startups

6 resources

tips suggestions for marketing and sales (for entrepreneurs)

• Article The Essential Guide to Growing Your Early-Stage SaaS Startup
• Article What are some best practices for selling a new product/service to your existing SaaS clients?
• SlideShare Meddic sales methodology
• View all 6 resources

Sales pitch decks

4 resources

a collection of articles about Sales pitch decks

• Article The Greatest Sales Deck I’ve Ever Seen – The Mission – Medium
• Video Customer Pitch vs Investor Pitch - Michael Seibel - Y Combinator
• Article 7 Storytelling Structures to Improve Your Presentations | Entrepreneur com
• View all 4 resources

design Sprint - Rapid Prototyping

2 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article The Design Sprint — GV
• Article Agile Sprint Planning for Product Management | Aha!

Sketch app - Tool for Rapid Prototyping - Wireframing, Sketching, Paper Prototypes, Mockups

3 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article Sketch raises $20m in Series A funding from Benchmark
• Website Sketch - Download Sketch
• Website Platforma Web Wireframe Kit

Writing Copy for Landing Pages (websites)

8 resources

tips suggestions for creating effective Landing Pages (websites) for Sales, Marketing - Startups. A collection of resources about writin...

• Article 7 practical ways to write copy that converts
• Article How to tell if your landing page copy is not working (and how to fix it)
• Website Scalenut - AI Powered Content Research & Copywriting Platform
• View all 8 resources

Wireframing and Rapid Prototyping

3 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article How developers and tech founders can turn their ideas into UI design
• Website Balsamiq. Rapid, effective and fun wireframing software. | Balsamiq
• Article The modern web design process

Unbounce - Landing Pages (websites) for Sales, Marketing - Startups

2 resources

Unbounce - Landing Pages (websites) for Sales, Marketing - Startups

• Website Unbounce
• Website Unbounce Community - built on Discourse

CRM software and tools for marketing, sales

9 resources

CRM software and tools for marketing, sales

• Website HubSpot | Inbound Marketing, Sales, and Service Software
• Website PolyAI : The world's most lifelike voice AI agents
• Website Revox - AI-Powered Voice and Outbound phone Calls at Scale
• View all 9 resources

SaaS Pricing Strategies - examples

4 resources

Software as a Service (SaaS) pricing strategies for startup entrepreneurs

• Website Airtable: pricing- Organize anything you can imagine
• Article Gumroad announces cheaper pricing for creators - The Verge
• Article Stack overflow for teams
• View all 4 resources

Competing vs Salesforce

2 resources

Competing vs Salesforce

• Article Salesforce is buying data visualization company Tableau for $15.7B in all-stock deal – TechCrunch
• Article Inside Outreach: The Hard-Charging Cloud Startup Thriving In Salesforce’s Shadow

Email Marketing - tools, services

7 resources (1 more when logged in)

tips and suggestions for email marketing

• Website ConvertKit - Email Marketing for Online Creators
• Article Announcing Cloudflare Email Service’s private beta
• Article Get Started with the MailChimp API
• View all 8 resources

Marketing for Startups -how to use Product Hunt and Hacker News

2 resources

tips suggestions for marketing and sales (for entrepreneurs) - Marketing for Startups -how to use Product Hunt and Hacker News

• Article Launch and Rank: Here Is How We Ranked 3rd On Product Hunt
• Article How to get 30,000 Hacker News visitors to your website

Niche markets - Sales, Marketing for Startups

7 resources (2 more when logged in)

tips suggestions for marketing and sales (for entrepreneurs)

• Article Serve a niche market. Get more attention
• Article Do Things that Don't Scale | YCombinator. Paul Graham's essay
• Article Finding a Market - to Build a SaaS
• View all 9 resources

Email Marketing - and GDPR

3 resources

a collection of articles about Email Marketing - and GDPR

• Article How GDPR Will Transform Digital Marketing - Harvard (2018)
• Article The New European General Data Protection Regulations GDPR - and Automated Mail Marketing
• Podcast What to Know about GDPR – a16z Podcast: Andreessen Horowitz

DevRel - Developer Relations, Marketing and Open Source Software - and Contributors, Community

1 resource (1 more when logged in)

DevRel - Developer Relations, Marketing and Open Source Software - and Contributors, Community

• Podcast a16z podcast - Measuring & Managing Community Orgs, Developer Relations - Andreessen Horowitz

MVP - minimum viable products and rapid prototyping

4 resources

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article Don’t Serve Burnt Pizza (And Other Lessons in Building Minimum Lovable Products) | First Round Review
• Article I use these 8 tools to build MVP for my clients – Medium
• Article A Minimum Viable Product Is Not a Product, It’s a Process – Y Combinator
• View all 4 resources

HubSpot

8 resources (1 more when logged in)

A collection of articles about Hubspot

• Article Content-driven growth - Lenny's Newsletter
• Article The HubSpot Culture Code: Creating a Company We Love
• SlideShare Culture Code: Creating A Lovable Company
• View all 9 resources

Copywriting - writing content that sells for marketing, landing pages, advertising

8 resources

Copywriting - writing content that sells for marketing, landing pages, advertising

• Website Headlime - Write better marketing copy faster with AI
• Article How to tell if your landing page copy is not working (and how to fix it)
• Website Scalenut - AI Powered Content Research & Copywriting Platform
• View all 8 resources

Freemium sales model for SaaS businesses - examples

7 resources

Freemium sales model for SaaS businesses - examples

• Article SaaS Pricing: Lessons from 4 Pricing Changes
• Article Dropbox vs Box Comparison
• Article 5 Interesting Learnings from HubSpot as It Approaches $1 Billion in ARR | SaaStr
• View all 7 resources

Vertical and Niche markets

5 resources

Vertical and Niche markets

• Article My Marketplace Strategy: Go Niche - a16z Andreessen Horowitz
• Article Fintech Scales Vertical SaaS | a16z Future
• Article Serve a niche market. Get more attention
• View all 5 resources

Unit Economics - Growth Metrics for Tech Startups - What to measure?

3 resources (1 more when logged in)

Unit Economics - Growth Metrics for Tech Startups - What to measure?

• Article What Are Unit Economics and Why Are They Important?
• Article Unit Economics - Sam Altman
• Article Why understanding unit economics is important to your business | Klipfolio.com
• View all 4 resources

Rapid Prototyping

11 resources (4 more when logged in)

Articles and videos to hep startup entrepreneurs prototype (wireframe) to build and test product ideas (faster)

• Article A 4-step Guide To Validate Your Product Idea Without Investing In Development
• Article Why You Should Start Prototyping—Right Now
• Article Building Backstage Capital Cover
• View all 15 resources

Convertkit - Email Marketing - tools, services

2 resources

tips and suggestions for email marketing

• Podcast Small Actions Lead to Compound Gains with Nathan Barry of ConvertKit - Indie Hackers
• Website ConvertKit - Email Marketing for Online Creators

Exponential growth curves - Metrics for Tech Startups

2 resources

what metrics should you use to measure growth?

• Article From 0 to $1B - Slack's Founder Shares Their Epic Launch Strategy | First Round Review
• Article Exponential curves feel gradual and then sudden – cdixon blog

Sales, Marketing , Branding - a guidebook from Alex Hormozi

1 resource

This compilation covers strategies for effective customer engagement, brand positioning, and revenue growth, emphasizing actionable insig...

• Video If I Started A Business in 2026, I'd Do This - Alex Hormozi

Sales - a guidebook for Startups

11 resources

tips suggestions for marketing and sales (for entrepreneurs)

• Video a16z - Go to Market Boot Camp for Startups: Field Sales
• Video After Closing 4000+ Sales, I Discovered a New Method to Close Deals Faster
• Book To Sell Is Human: The Surprising Truth About Moving Others by Daniel H. Pink
• View all 11 resources

How to set up a Sales Team - for Startups

9 resources

tips suggestions for setting up a winning sales team (for startups and entrepreneurs)

• Article Why Must You Pay Sales People Commissions? – Andreessen Horowitz
• Article Growth Guide: How to Set Up, Staff and Scale a Growth Program
• Book Ultimate Sales Machine by Chet Holmes
• View all 9 resources

Getting your First Customers

11 resources

For new startup entrepreneurs, getting your first few customers is hard work. Here is a collection of articles, videos and resources loo...

• Article Getting Your First 10 Customers
• Article How To Sell Your SaaS Product To A SaaS LTD Community | kenmoo.me
• Article How to Get Your First 100k (Active) Users
• View all 11 resources

Affiliate Marketing - tips, suggestions

1 resource

Affiliate Marketing - tips, suggestions

• Article Discussion: Any advice for launching an affiliate programme for SaaS product?

AI voice services for marketing, sales and customer service

2 resources

A collection of resources about AI voice services for marketing, sales, and customer service. Explore the integration of voice technology...

• Website Revox - AI-Powered Voice and Outbound phone Calls at Scale
• Website PolyAI : The world's most lifelike voice AI agents

Sales, Marketing and AI in the Workplace

10 resources (1 more when logged in)

a collection of articles about AI (artificial intelligence and machine learning applications) in the workplace

• Article Clearbit Raises $2M in Seed Funding |FinSMEs
• Website Jasper - Marketing AI
• Article Inside Salesforce’s Quest to Bring Artificial Intelligence to Everyone || Wired
• View all 11 resources

Affiliate Marketing - tools, resources

5 resources

Affiliate Marketing - tools, resources A collection of resources about Affiliate Marketing, designed to provide comprehensive insights...

• Website Global Affiliate Marketing Network | Awin
• Website Rakuten Advertising - Affiliate Marketing Services
• Website CJ - affiliate marketing (previously known as “commission junction”)
• View all 5 resources

Advertising, Marketing for Startups

2 resources

A collection of articles about Advertising, Marketing for Startups

• Article News by the ton: 75 years of US advertising - Benedict Evans
• Article 5 cost-saving rules for startups to filter app advertising ideas

AI + marketing: a guide for bootstrap founders, entrepreneurs

3 resources (1 more when logged in)

A collection of resources about AI in marketing specifically designed for bootstrap founders and entrepreneurs. This comprehensive guide ...

• Website Freepik | All-in-one AI creative studio
• Podcast 412: The $0.20/Day AI System That Converts Trial Users Into Paying Customers
• Article The $0.20/Day AI System That Converts Trial Users Into Paying Customers
• View all 4 resources