International Market Entry

Global Edtech: China market-entry for Education companies

5 resources (1 more when logged in)

marketing business strategies for entering the Chinese market for Education-focused companies from abroad

• Article How Coursera Cracked The Chinese Market
• Article Digging into China EdTech 2017Q1 – GETChina Insights – Medium
• Article A new partnership to bring Coursera to the hundreds of millions of Chinese learners across the world
• View all 6 resources

International expansion strategies for Tech Startups

2 resources

articles, videos and case studies of technology companies competing globally

• Article The Definitive Guide to Licensing: When You Get a Great Idea, What Do You Do Next?
• Article Name Your Brand with a Global Audience in Mind

International expansion strategies for Tech Startups - case studies, examples

3 resources (2 more when logged in)

International expansion strategies for Tech Startups - case studies, examples

• Article Twitter explored buying India’s ShareChat and turning Moj into a global TikTok rival – TechCrunch
• Article Expense management startup Ramp takes on rival Brex with European acquisition
• Article edX Teams Up with Emeritus to Fuel International Expansion
• View all 5 resources

History of International Trade Agreements

4 resources

a collection of articles, videos and resources looking at international Trade history

• Podcast History of Trade policy after WWII (podcast) | The New York Times on Spotify
• Podcast The threat to world trade (podcast) | The Economist on Spotify
• Article Asia is taking the lead in promoting free trade - The Economist
• View all 4 resources

International Trade Economics

10 resources

a collection of articles, videos and resources looking at international Trade and Economics

• SlideShare Trade Theory and Competitive Advantage: TBird internatinal economics class 05
• Article Redividing the world. Governments across the world are discovering “homeland economics”
• Article Economic integration: How Asia is reinventing its economic model
• View all 10 resources

International Trade - Disputes

3 resources (2 more when logged in)

a collection of articles, videos and resources looking at international Trade disputes

• Article Trump imposes 30 percent tariff on solar panel imports | TheHill
• Article The dirty industry of fast fashion is causing an environmental “emergency”
• Article The US has a 2.5 billion-pound surplus of meat. Let’s try to visualize that || Vox
• View all 5 resources

Trade, Globalization, Innovation and Policy

6 resources

a collection of articles, videos and resources looking at international Trade, Globalization, Innovation and Policy

• Article A long view of globalisation in short: Part 1 of 5 | VOX
• Article Redividing the world. Governments across the world are discovering “homeland economics”
• Article Industrial policy. Diluted about manufacturing.
• View all 6 resources

Marketing Global Alcohol Brands

3 resources (1 more when logged in)

Case studies in marketing global brands of alcohol drinks

• Article Exporting the spirit of Brazil: make mine a caipirinha | The Guardian
• Video Expensive wine is for suckers - Vox
• Article Bribes, Backdoor Deals, and Pay to Play: How Bad Rosé Took Over | Bon Appetit
• View all 4 resources

International expansion strategies for Tech Startups - tools, resources

2 resources

International expansion strategies for Tech Startups - tools, resources A collection of resources about international expansion strat...

• Website Ledgy - cap table management
• Website GreenLight.ai - Simply Manage & Pay Your Extended Workforce.

Going Global - entering China - market-entry for tech companies

5 resources

Going Global - entering China - market-entry for tech companies

• Article How Coursera Cracked The Chinese Market
• Book Getting China and India Right
• Article The Definitive Guide to Licensing: When You Get a Great Idea, What Do You Do Next?
• View all 5 resources