How much do colleges and universities spend on advertising, marketing?

Colleges and universities spend between $429 and $623 per enrolled student, per year, on marketing.

Because fewer students took the SAT and ACT during Covid, colleges lost an easy route to capturing their names and contact information. So they’re spending more on marketing technology from firms

Source: https://hechingerreport.org/with-competition-up-enrollment-down-colleges-are-spending-billions-on-marketing-and-advertising/