Recruiting University Students - Advertising, Marketing expenses in Higher Eduction

Colleges spend $2.2 billion + marketing themselves to attract students

Record amounts are being spent on higher education marketing and advertising as enrollment numbers fall and competition among colleges rises.

Higher Ed Advertising Reaches All-Time High

Paid advertising by U.S. colleges and universities reached an all-time high, despite declines in higher ed advertising by the for-profit educationa...

How much do colleges and universities spend on advertising, marketing?