Positioning - Marketing, Branding
Suppose you’ve started a company that’s creating a category. Most buyers in your target market haven’t heard of your business or the kind of softwa...
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplan...
No objective is more important for SaaS founders than early category leadership. Over 75% of the market cap in a software category typically goes t...
The purpose of category creation, argue the guests in this episode of the podcast, isn’t just about making a dent in the way companies work and cha...
Positioning is like finding a seat on a crowded bus. Most brands sleepwalk onto the bus and sit on top of one another. The smart brands look left, ...
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