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GE General Electric

Articles and videos looking at the management and strategy challenges at GE

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FoundryBase App
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Public (all visitors)
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7 resources
Created
Dec 08, 2017
Updated
May 05, 2025

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GE's Crotonville management training center
Article 2017

GE's Crotonville management training center

Slate: "In 1956 GE bought a parcel of leafy land about an hour north of New York City and established its Crotonville management training center. ...

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Innovation Is Marketing’s Job, Too
Article 2014

Innovation Is Marketing’s Job, Too

Harvard Business Review: "Pursue mindshare before marketshare. When I took over as chief marketing officer at GE, the mandate from CEO Jeff Immelt...

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