Don’t Build a Startup, Build a Movement
How to move the masses by going beyond selling just software. In today’s most cluttered marketplace in history, building a movement is more import...
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Create a Movement (marketing)
Don’t Sell a Product, Sell a Whole New Way of Thinking
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Don’t Sell a Product, Sell a Whole New Way of Thinking
Harvard Business Review, 2017: "Customers need the right mental model to understand why they need your product. To sell your idea to executives, b...
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First Follower - How to create a movement: Leadership Lessons from a Dancing Guy | Derek Sivers
I gave this short 3-minute talk at the TED Conference yesterday and got a standing ovation! They call it “How to Start a Movement” )
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