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WeWork rebrands to The We Company after disappointing SoftBank round - 2019 - Fast Company

Fast Company 2019
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CEO Adam Neumann reveals the name change, goes into detail on his recent conversations with SoftBank’s Masayoshi Son, who invested $2 billion in the company at a $47 billion valuation, and discusses the company’s grand plans, alluding to a push into financial services.

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