The Bird Box Effect: How Memes Drive Users to Netflix - The Ringer

Before the Sandra Bullock movie was a "hit," it was a joke (or a bot-related conspiracy theory) on your Twitter feed. Here’s how ‘Bird Box’ became so popular—and why it might be the future of movie marketing.

Before the Sandra Bullock movie was a "hit," it was a joke (or a bot-related conspiracy theory) on your Twitter feed. Here’s how ‘Bird Box’ became so popular—and why it might be the future of movie marketing.