Building a Growth Framework Towards a $100 Million Product — Brian Balfour

When I joined HubSpot in January 2014 the mission was clear. One, help build the foundation for a new $100M line of business. Two, do it with a freemium and touchless model. The journey was one with many twists, turns, and lessons which I've boiled down into the Four Fits Framework that I went through in the past five posts. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.

When I joined HubSpot in January 2014 the mission was clear. One, help build the foundation for a new $100M line of business. Two, do it with a freemium and touchless model. The journey was one with many twists, turns, and lessons which I've boiled down into the Four Fits Framework that I went through in the past five posts. In this post, I will walk you through how we laid the foundation for the HubSpot Sales product and set it on course towards that $100M goal.