JP Morgan to unveil new investing app with an eye-catching, disruptive price: Free

The bank's move instantly intensifies the price war that is occurring throughout the investing landscape. J.P. Morgan, the biggest U.S. bank, has a distinct advantage over competitors, including start-ups with slick trading apps: It already has financial ties with half of American households.

The bank's move instantly intensifies the price war that is occurring throughout the investing landscape. J.P. Morgan, the biggest U.S. bank, has a distinct advantage over competitors, including start-ups with slick trading apps: It already has financial ties with half of American households.