A new social movement is trying to bring scientific rigour to philanthropy - The Economist

Can “effective altruism” maximise the bang for each charitable buck? - Faith, hope and clarity

"DONORS to charities rarely make the sort of cost-benefit calculations investors, for example, would think obligatory. So charities attract donations with pictures of smiling gap-toothed children, rather than spreadsheets showing how they actually spend their money...

Can “effective altruism” maximise the bang for each charitable buck? - Faith, hope and clarity

"DONORS to charities rarely make the sort of cost-benefit calculations investors, for example, would think obligatory. So charities attract donations with pictures of smiling gap-toothed children, rather than spreadsheets showing how they actually spend their money...