Please stop calling dopamine the ‘pleasure chemical’ - The Verge

Dopamine is one of the most hyped brain chemicals, supposedly linked to everything from sex to gambling. It’s common to read, as Business Insider claimed last week, that dopamine is "the pleasure chemical" — but that’s not true, and the idea was overturned long ago...

Dopamine is one of the most hyped brain chemicals, supposedly linked to everything from sex to gambling. It’s common to read, as Business Insider claimed last week, that dopamine is "the pleasure chemical" — but that’s not true, and the idea was overturned long ago...