This New App Is Like Shazam for Your Nature Photos

In July of 2016, thousands of people wandered out into streets and parks under the guidance of a hugely popular wildlife app. The app was Pokemon Go, and the wildlife did not, in any real sense, exist. Yet while Pokemon fans were attempting to collect fantastic—if ultimately digital—animals, some inevitably found real ones as well. The disconnect spawned quite a few jokes, mostly involving possums, and Ecologists and museum curators, sensing a learning opportunity, offered Pokemon Go-themed outreach events; Anna Turkett, a zoo keeper in Birmingham I went to school with, briefly gained internet fame for her pokemon-style animal signage.