Selling My Bootstrapped SaaS Business

Indie Hackers, 2017: "Five years ago I built and launched the first version of a SaaS app on a single flight from San Francisco to Buenos Aires. Slowly and steadily, Storemappe…This year, almost exactly five years after launching, I sold the business for what, to someone growing up middle class in Florida, is a life-changing amount of money that will enable all kinds of exciting new projects and adventures. From start to finish, it has been an exciting ride. With the sale concluded, I wanted to share as much as I could about the process of building a business that can be sold and how I sold it.

Indie Hackers, 2017: "Five years ago I built and launched the first version of a SaaS app on a single flight from San Francisco to Buenos Aires. Slowly and steadily, Storemappe…This year, almost exactly five years after launching, I sold the business for what, to someone growing up middle class in Florida, is a life-changing amount of money that will enable all kinds of exciting new projects and adventures. From start to finish, it has been an exciting ride. With the sale concluded, I wanted to share as much as I could about the process of building a business that can be sold and how I sold it.