With a price-sensitive market, EdTech startups need to establish a good pricing model

EdTech costs are either passed on to students, or depend on government funding

"a fundamental problem these startups face is the pricing model. This is because of the two-tiered structure of the customer. EdTech products are sold primarily to schools and colleges who then pass on the cost of these products to the students in the form of fee hikes. In other cases, schools rely on public funding for their expenses and there is hence a lot of bureaucratic red tape to cut through to make a purchase...

EdTech costs are either passed on to students, or depend on government funding

"a fundamental problem these startups face is the pricing model. This is because of the two-tiered structure of the customer. EdTech products are sold primarily to schools and colleges who then pass on the cost of these products to the students in the form of fee hikes. In other cases, schools rely on public funding for their expenses and there is hence a lot of bureaucratic red tape to cut through to make a purchase...