Recently, a good friend of mine asked me how much he should raise in his round. He was lucky enough to have a range of options. My simple advice was: assume you have to return a liquidity event (sale or IPO) of at least 10x the amount you raise...
SaaStr Rule of Start-up Success #108: Just Multiply Amount of Venture Capital Raised Times 10. That is What You Must Sell or IPO For...
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