Artwork Personalization at Netflix

Netflix TechBlog

"Artwork is the first instance of personalizing not just what we recommend but also how we recommend.

"In previous work, we discussed an effort to find the single perfect artwork for each title across all our members. Through multi-armed bandit algorithms, we hunted for the best artwork for a title, say Stranger Things, that would earn the most plays from the largest fraction of our members. However, given the enormous diversity in taste and preferences, wouldn’t it be better if we could find the best artwork for each of our members to highlight the aspects of a title that are specifically relevant to them?...

Netflix TechBlog

"Artwork is the first instance of personalizing not just what we recommend but also how we recommend.

"In previous work, we discussed an effort to find the single perfect artwork for each title across all our members. Through multi-armed bandit algorithms, we hunted for the best artwork for a title, say Stranger Things, that would earn the most plays from the largest fraction of our members. However, given the enormous diversity in taste and preferences, wouldn’t it be better if we could find the best artwork for each of our members to highlight the aspects of a title that are specifically relevant to them?...