The new king of beers is a Mexican-American success story
Move over, Bud Light. Heed the power of the Hispanic market | Business
Bud light, Americas, self styled “king of beers“ for 22 years, is dethroned by Modelo Especial from Constellation Brands, a Mexican brew
Reading tools
AI notes
The article discusses how Bud Light has been dethroned from its 22 year reign as America's "king of beers" by a Mexican-American company, Constellation Brands' Modelo Especial. This change illustrates an important success story for America's Hispanic market and contributes to a greater understanding of consumer trends within our society.
Keywords: Bud Light, Americas, King of Beers, Modelo Especial, Constellation Brands, Mexican brew, Hispanic market
Keep exploring
Related resources
More to explore from shared collections and topics.
Contribute to BackpackerU Resources
Found something worth adding?
Sign in to suggest resources and start organizing your own travel-learning library.