Content-driven growth - Lenny's Newsletter

Advice from HubSpot, Ahrefs, Intercom, Slidebean, and Webflow

Q: Which startups are best at content-driven growth, and what can I learn from them?

This question got me thinking — what are all the ways that content can drive growth? There’s obviously SEO. There are also viral blog posts, user-generated-content (UGC), editorially produced blog posts, data-generated pages, and so on. What other strategies are there, and how do they all fit together?

Here’s my best attempt at mapping out the landscape of content-driven growth...