My step-by-step guide to landing pages that convert

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be able to glance at it and immediately grunt back what you offer. Here’s my formula:

There’s two parts of a landing page: what’s immediately visible (above the fold) and what the user scrolls to (below the fold). Let's start above the fold. To quote Donald Miller, a caveman should be able to glance at it and immediately grunt back what you offer. Here’s my formula: