TikTok explains how the recommendation system behind its ‘For You’ feed works

Open up short-form video app TikTok and you’re met with a stream of popular videos, tailored to your own interests. But when your friend launches TikTok on their own phone, they’ll see something different. TikTok calls this main stream of content the “For You” feed because of how it’s personalized to the individual user. But […]