Kids Flock to Roblox for Parties and Playdates During Lockdown - Bloomberg (2020)

With schools closed, the gaming site offers kids a socially interactive alternative to YouTube

"Founded in 2004, Roblox serves up a vast universe of games. Its millions of offerings are built by its users, who also get a share of related revenue. Two-thirds of all U.S. kids between 9 and 12 years old use Roblox, and it’s played by a third of all Americans under the age of 16, according to the company.

With many kids and teenagers stuck at home with little to do, Roblox’s usage has skyrocketed in recent weeks. It has become a destination for virtual playdates and parties. On March 21, the company hosted its Bloxys ceremony, which honors game developers. Roughly 600,000 people showed up with their avatars to celebrate and socialize.

Virtual classes on Roblox are also booming...

With schools closed, the gaming site offers kids a socially interactive alternative to YouTube

"Founded in 2004, Roblox serves up a vast universe of games. Its millions of offerings are built by its users, who also get a share of related revenue. Two-thirds of all U.S. kids between 9 and 12 years old use Roblox, and it’s played by a third of all Americans under the age of 16, according to the company.

With many kids and teenagers stuck at home with little to do, Roblox’s usage has skyrocketed in recent weeks. It has become a destination for virtual playdates and parties. On March 21, the company hosted its Bloxys ceremony, which honors game developers. Roughly 600,000 people showed up with their avatars to celebrate and socialize.

Virtual classes on Roblox are also booming...