How chat fiction app Hooked got 20M teens reading on their phone

Angelist: "Hooked is a “chat fiction” app that has gotten 20 million teens to collectively read over 10 billion fictional text messages in the past six months. Hooked co-founder and CEO Prerna Gupta says reading isn’t dead for millennials — it’s just that fiction needs to evolve with the times. She thinks it’s a billion dollar opportunity.

Angelist: "Hooked is a “chat fiction” app that has gotten 20 million teens to collectively read over 10 billion fictional text messages in the past six months. Hooked co-founder and CEO Prerna Gupta says reading isn’t dead for millennials — it’s just that fiction needs to evolve with the times. She thinks it’s a billion dollar opportunity.