How Twitter Became Ubiquitous in Japan - Bloomberg (2019)

Rising ad dollars from Japan has bolstered the company’s total revenue

Now, five years after Sasamoto joined, Japan is Twitter's second-largest market, and it raked in $136 million in revenue from the region in the first quarter. It’s the most popular western social media platform, ahead of Facebook Inc. and Instagram. (Line, a direct messaging app, is also huge in Japan.) As Twitter’s user base has stagnated in the U.S., increasing advertising dollars from Japan has propped up Twitter’s total revenue.

Rising ad dollars from Japan has bolstered the company’s total revenue

Now, five years after Sasamoto joined, Japan is Twitter's second-largest market, and it raked in $136 million in revenue from the region in the first quarter. It’s the most popular western social media platform, ahead of Facebook Inc. and Instagram. (Line, a direct messaging app, is also huge in Japan.) As Twitter’s user base has stagnated in the U.S., increasing advertising dollars from Japan has propped up Twitter’s total revenue.