The TV guys want to keep selling you TV you don’t watch. It won’t work.
"Now the bundle, the crucial piece of the TV business architecture, is going away, too, despite the best efforts of the Television Industrial Complex to keep it around. As the bundle breaks up, TV viewers will have more choice about what they watch and what they pay for, at least in the near term. And it is having a profound effect on the companies whose business model depends on that bundle...
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